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ATMS College

Department of Management (BBA)

Research & Publication

  • Ms. Pooja Verma, “Impact of Digital Marketing in MSMEs”, IJBMR, Vol. 7, Issue 3, 2023.
  • Dr. Aakash Saxena, “Consumer Behavior Post-COVID”, published in International Marketing Journal, 2022.
  • Prof. Shalini Tripathi, “Leadership Styles and Organizational Performance”, IIM Review, 2024.
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