Department of BAJMC

Course Overview

The BAJMC course, which stands for Bachelor of Arts in Journalism and Mass Communication, is a three-year undergraduate degree program designed to equip students with the skills and knowledge required to pursue a career in the media and communication industry. At ATMS Group of Institutions, this program focuses on various aspects of journalism, media production, advertising, public relations, and digital communication. Here’s an overview of what you can expect from a BAJMC course at ATMS Group of Institutions:

Core Subjects and Curriculum:

The course curriculum typically includes a combination of theoretical knowledge and practical skills across a range of subjects. Some of the key areas covered include:

• Journalism: Principles of journalism, news writing, reporting, editing, and investigative journalism.
• Mass Communication: Theories of mass communication, communication models, and the role of media in society.
• Public Relations: Fundamentals of PR, media relations, crisis management, and corporate communication.
• Advertising: Advertising principles, campaign planning, marketing communication, and media planning.
• Digital Media: Digital journalism, online content creation, social media strategies, and multimedia production.
• Media Ethics: Understanding ethical issues in journalism, media law, and press freedom.
• Media Production: Practical skills in photography, video production, radio broadcasting, and television production.
• Communication Research: Research methods and techniques used in media studies.

Practical Exposure:

A significant aspect of the BAJMC course at ATMS Group of Institutions is hands-on learning. Students often engage in:

• Internships with media houses, PR firms, advertising agencies, or digital platforms.
• Field visits to gain a real-world understanding of how the media industry functions.
• Workshops and seminars on various communication tools and technologies.
• Live projects like creating radio shows, documentaries, social media campaigns, or designing advertisements.

Skills Developed:

Students pursuing BAJMC develop a range of skills, including:

• Writing and Editing: Crafting news stories, articles, scripts, and editing content for print, radio, TV, and online platforms.
• Media Production: Creating and editing multimedia content such as videos, podcasts, and radio programs.
• Critical Thinking: Analyzing media content, audience behavior, and trends in communication.
• Digital Literacy: Mastery of digital tools for content creation, blogging, vlogging, and social media management.
• Communication and Presentation: Strong verbal and written communication skills, public speaking, and presentation abilities.

Career Opportunities:

A BAJMC degree opens up a wide range of career opportunities in the media and communication fields, such as:

• Journalist (Print, Digital, TV, Radio)
• Content Writer or Editor
• Public Relations Executive
• Advertising Executive
• Social Media Manager
• Media Planner
• Broadcasting/Production Assistant
• Digital Content Creator
• Media Researcher
• Film/Documentary Producer

Eligibility Criteria

10+2 or equivalent or Candidates appearing for 10+2 examination or awaiting their results are also eligible to apply. Their candidature, however, shall be considered, subject to their clearing the qualifying examination.

Conclusion

The future of BAJMC at ATMS Group of Institutions is bright, driven by the growing demand for digital content, social media communication, and a need for skilled professionals in a variety of communication sectors. Graduates have the opportunity to explore careers in journalism, public relations, content creation, digital marketing, and corporate communication across diverse industries. By keeping up with emerging trends, BAJMC graduates from ATMS Group of Institutions can remain competitive and adapt to the changing media landscape.